PiqueInsights is a Neuro CX consulting firm. We fuse neuromarketing and behavioral science with our proprietary methods to decode the cognitive and emotional drivers behind every customer decision — then convert that into higher adoption, activation, conversion, and retention. Eight proprietary frameworks. One Neuro CX Method. One installed system.
Bring the launch, funnel, onboarding, or adoption problem your team is already under pressure to solve. In 30 minutes, you will leave with three diagnosed decision leaks and a clear recommendation on whether you need a Decision Sprint, a Framework Install, or no engagement at all.
A short overview of how PiqueInsights decodes the cognitive and emotional drivers behind customer decisions — and turns them into adoption, conversion, and retention.
The Neuro CX Method is our proprietary system for reading the cognitive and emotional drivers behind customer behavior. It layers neuromarketing and behavioral science on top of the eight proprietary frameworks we already run — so every decision is grounded in how people actually perceive, feel, and choose, not just what the dashboard reports.
We surface the attention, emotion, and cognitive-load signals behind each interaction — the drivers a click-stream cannot see.
We map those signals to the biases, triggers, and mental models shaping the decision, using established behavioral science.
We turn the decode into concrete experience changes — and prove the lift against adoption, conversion, and retention.
Powered by 8 proprietary frameworks · Same methods, sharpened by a neuro lens
The Neuro CX Method runs on six proprietary frameworks, each anchored in established behavioral science. Together they trace the customer's cognitive journey end to end — how they are framed, what they notice, how they feel and remember, how much they trust, how they decide, and whether they actually change behavior. They sit above the eight operating frameworks below.
Every screen is an account of attention credits and debits. Score each element on salience × cognitive load to find where attention is Captured, Contested, or Lost — and pay down the attention debt on the path to the decisive moment.
Memory is dominated by the most intense moment and the final one; duration is ignored. Plot the emotional trajectory, locate the peak and the end, and engineer a deliberate positive peak with a strong close — because the remembered feeling drives the next decision.
Classify what's blocking a decision into cognitive, emotional, or behavioral friction — then apply the matched behavioral lever: fewer choices and defaults, gain-framing and social proof, or fewer steps. Not "make it simpler." The specific lever for the specific cost.
Behavior happens when motivation, ability, and a prompt converge. Name one behavior, diagnose which of M·A·P is missing, intervene against it — wiring a cue → routine → reward where it should recur — then measure the lift against baseline and feed it back.
Trust is a neural risk calculation the brain runs continuously. It compounds across four signal layers — competence, reliability, benevolence, and social proof — and a single breach drops it faster than dozens of good moments rebuild it. Map where trust accelerates and where it leaks.
The brain judges the frame — the anchor, the wording, the visual ease — before it evaluates the actual offer. The same price, feature, or choice is perceived differently depending on its frame and how fluently it processes. Set the frame deliberately instead of leaving it to chance.
One high-stakes product decision, one measurable metric, one executive-ready recommendation in four weeks.
Executives do not buy analysis for its own sake. They buy fewer failed launches, stronger adoption, faster decisions, and more reliable growth. Every framework in the system exists to move one of these outcomes.
Turn unclear inputs into a confident go, pause, or stop decision before engineering burns another quarter.
Diagnose where friction is blocking first value, remove the barriers, and install the evidence to prove the lift.
Give product teams and leadership one shared decision language so choices stop stalling in debate.
Replace anecdotal stories with a credible chain from evidence to decision to metric movement that survives scrutiny.
Every input is graded on our Evidence Ladder, so your team knows what a finding can — and cannot — support.
You leave each engagement with decision memos, kill conditions, and guardrail metrics. Zero “final” PDFs.
We price to the metric we commit to move. Activation, retention, conversion — measured against your pre-install baseline.
We work with a narrow slice of product orgs on purpose. If you see yourself on the left, we should talk. If you see yourself on the right, we probably aren't your partner — and we'll say so on the call.
Get a limited executive briefing on one proprietary framework: Activation Arc. It shows how product leaders diagnose adoption friction, spot activation leaks, and decide where to intervene first without giving away the full PiqueInsights system.
Eight instruments, each purpose-built for a specific class of customer and product decision. Together they power the Neuro CX Method — the same proprietary frameworks, now read through a neuromarketing and behavioral-science lens. These are not branded workshop names. They are operating frameworks you can inspect, pressure-test, and install into your team.
Eight dimensions of satisfaction — four the user feels, four the product provides. No more one-number NPS that hides where satisfaction leaks.
Five stages — Capture, Cluster, Convert, Commit, Close. The pipeline that turns messy evidence into decision memos leadership will actually back.
Five rungs, from Anecdote to Committed. Every decision memo names the rung its evidence sits at — no more rung-1 stories backing rung-5 decisions.
Four layers — Outcome, Drivers, Behaviors, Indicators. Every product decision traces up to the outcome it's moving. Strategy you can actually steer inside a quarter.
Four stages — Arrive, Orient, Commit, Return. Shows you exactly which intervention pays the most, and where you're wasting onboarding effort.
Replaces the Double Diamond for AI-augmented teams. Four phases — Listen, Interpret, Validate, Evolve — on two parallel tracks: human judgment and AI recall.
Six dimensions — Utility, Trust, Control, Explainability, Reliability, and Governance. The radial scorecard that shows whether an AI feature is truly ready to scale.
A simple five-point cognitive-load score across journeys, service blueprints, and workflows. Each step becomes one bar, so leadership can see where burden accumulates and where simplification should start.
The fastest entry point is the Decision Sprint: one high-stakes product decision, one clear metric, one executive-ready recommendation. If you need a fast win before a board meeting, launch, or quarterly planning cycle, start there.
Four steps, fully transparent. No mystery proposals, no scope creep, no six-figure discovery phases.
30 min. We diagnose 3 gaps in your decision pipeline live. You leave with an actionable audit whether or not you hire us.
Within 48 hrs you get a proposal with the specific metric we are targeting, the guardrail, and the recommended engagement scope.
8–12 weeks. We install the frameworks, run the evidence, and deliver decision memos weekly — not at the end.
We close the loop on the target metric and document what moved, what did not, and what leadership should do next.
Representative outcomes, adapted from published case studies and reframed around the business problems executives actually sponsor. We keep the underlying facts intact, but surface the decision and operating leverage more clearly.
“Their research methodology identified 18 critical friction points. The decision memos gave us guardrails to ship against. Conversion up 42%, retention up 28% — but the real win is the system still running every quarter.”
“We were shipping features on exec opinion. Three months after the install, our decision cycle dropped from 9 weeks to 3. Every major decision has a kill condition. The board meetings changed character.”
“Pique didn't hand us a report — they handed us an instrument. Our PM team runs the Evidence Ladder in every spec review now. Shipped decisions with a clear learn jumped 3.2× year over year.”
A developer portal preparing to move from beta to GA had CSAT data, but no reliable way to explain what was driving satisfaction, where ownership sat across the journey, or which fixes would actually improve adoption at launch.
Led end-to-end experience research, supplemental CSAT interviews, usability validation, and the creation of USER LENS — a structured framework that separated experience health metrics from root-cause indicators, so leadership could prioritize based on evidence instead of internal volume or opinion.
The organization entered GA with clearer journey accountability, a repeatable measurement system, and better visibility into the friction that actually threatened activation and trust.
Across 60,000+ technologists, multiple AI-assisted coding tools were live, but adoption was uneven, onboarding was inconsistent, and developers were confused about tool fit, provisioning, and support.
Mapped the full service blueprint across discovery, provisioning, onboarding, daily use, support, and renewal. Combined interviews, diary studies, ticket analysis, stakeholder research, and telemetry to reveal backstage failures invisible to end users.
The blueprint became the planning artifact for product leadership, shaped the roadmap for unified provisioning and support, and gave the CTO office a stronger basis for AI-tools governance instead of isolated tool decisions.
An enterprise team needed to choose a Gen AI solution for 300,000+ employees, but the landscape was fragmented, stakeholders were unconvinced about discovery work, and no one had a grounded view of employee needs, trust barriers, or onboarding expectations.
Combined discovery interviews with competitive analysis to uncover employee mental models, privacy and trust expectations, interface needs, and product-selection criteria that a market comparison alone would have missed.
The research informed third-party tool selection, clarified onboarding priorities, and gave leadership a more credible firmwide rollout narrative rooted in employee behavior rather than vendor claims.
Branch employees depended on a secure communication tool to serve customers, but poor reliability, delayed voicemail, crashes, and inconsistent call quality were eroding trust and creating operational risk.
Ran a multi-modal research program to identify satisfaction drivers, define top tasks, standardize measurement, and build a roadmap focused on call quality, voicemail reliability, support coordination, and user education.
The work gave product and vendor teams a clearer operating agenda, aligned success metrics, and improved the experience enough to reverse the trajectory of user dissatisfaction.
Three tiers built around the moment you are actually in. Each engagement is structured around a measurable business outcome so executives are paying for movement, not just activity.
PiqueInsights was built around measurable customer and product outcomes. The frameworks — and the Neuro CX Method that layers neuromarketing and behavioral science on top of them — were developed in the field, pressure-tested in executive reviews, and refined engagement by engagement.
Anuja has led high-stakes product decision work for enterprise SaaS, fintech platforms, and consumer mobile, helping teams defend roadmap priorities, improve adoption, and move key metrics under executive scrutiny. PiqueInsights is the system she wished she'd had as a VP: frameworks that outlast engagements, evidence that survives scrutiny, and decisions that compound into measurable product outcomes.
Every engagement is founder-led. Every memo, every install, every post-ship close is held to the same standard: evidence strong enough to support a real decision.
If one of these is why you haven't booked, read it and then book anyway. The discovery call is free, you'll leave smarter either way.
30 minutes with Anuja. No pitch, no slides. If there’s a fit, you get a scoped recommendation and proposal within 48 hours. If there isn’t, you still leave with three diagnosed gaps in your decision pipeline.
Book the 30-min audit →