Behavior happens only when three things converge at one moment: Motivation, Ability, and a Prompt (B = M·A·P, the Fogg Behavior Model). If a behavior is not happening, exactly one is missing — which makes it diagnosable. The Lift Loop closes the Neuro CX Method: take a decode from N1–N3, target one behavior, fix the missing factor, and measure the lift against a baseline.
Name the single behavior to move — complete setup, invite a teammate, renew. One behavior, one metric.
2
Diagnose
Which of Motivation, Ability, or Prompt is missing? The gap is the intervention brief.
3
Intervene
Design against the missing factor. Where the behavior should recur, wire a cue → routine → reward loop to make it stick.
4
Measure
Instrument the behavior against baseline. Keep, adjust, or kill on the number — then feed it back.
The science — The Fogg Behavior Model (B=M·A·P) makes a missing behavior diagnosable to a single factor; the habit loop of cue → routine → reward (Duhigg; Wendy Wood's research on habit and context) explains how a behavior becomes automatic; well-timed reinforcement strengthens it. The loop insists the lift be measured, not assumed.
Outcome · 01
Diagnosable
a stalled behavior is traced to a missing factor — motivation, ability, or prompt — not a vague "engagement" problem.
Outcome · 02
Proven lift
every intervention is measured against a pre-change baseline, so the decode is validated in behavior.
Outcome · 03
Habit
recurring behaviors are wired as cue-routine-reward loops, compounding into retention.